MOTIVE WELCOMES BRIAN MCSWEENEY AS TECHNICAL DIRECTOR

McSweeney’s Expertise to Help Increase MOTIVE’s Services with Cutting-Edge Offerings Including Augmented Reality and QRC Code Development

NEW YORK CITY, APRIL 11, 2011 – MOTIVE, a transmedia company specializing in identity, branding, interactive, creative development and live action production for television, online, radio and print that transcends multiple media platforms, is pleased to announce the appointment of Brian McSweeney as technical director. McSweeney will spearhead the development of products based on such next-generation offerings as smart phone, iPad and Web apps and augmented reality, enabling MOTIVE clients to leverage technology breakthroughs to increase revenue and further grow their brands.

McSweeney brings with him a decade of experience designing and developing software for companies in the Internet, telecommunications and financial sectors, with a background in running development teams at major multinational companies and software startups. He will draw on this knowledge to (more…)